Stella Artois Black presents The Night Chauffeur from Monday 14th November

Stella Artois brings a unique immersive theatre experience to the UK .The production takes passengers on an unforgettable journey in a classic Citroen DS; not only through the streets of London but through time, a
shared experience and on a truly incredible adventure.

The Night Chauffeur is a moment of cinema come-to-life and ten events will be held to celebrate the launch of Stella Artois Black. Customers buying the new premium lager will be plunged into the mysterious and intriguing world of the Night Chauffeur – filled with femme fatales, secret exchanges and unanswered questions.

Passengers begin in the bar, a phone on the bar rings, the barman calls out their name and a chauffeur leads you to a 1960s Citroen DS. He takes you on a trip through the streets of the city, but also through time, back to the 1960s. Surrounded by actors, passengers become key players in the story unfolding around them, for an unforgettable experience.

Held over the course of two weeks, at ten different bars throughout the capital, select customers of new Stella Artois Black will be invited to attend these theatre events and become part of the narrative.

Each venue will be transformed to help bring the illusion to life that participants are within a stylish and sophisticated nouvelle vague film. Every customer purchasing Stella Artois Black at the selected venues is given an invitation card, filling it in and returning it to the bar registers them for tickets. When tickets are released, an email is sent asking them to choose a venue and book tickets.

Each customer receives two tickets to The Night Chauffeur. But they must be quick as the experience is exclusive with only a limited number of tickets at each venue.

On the night the bar will be their first step into the world of Stella Artois Black, ticket holders only become part of the performance the moment they are collected by the mysterious chauffeur, and taken on their night-time adventure through the city. Along the way they will be thrust into what feels like the final act of a film, with an intense narrative, tales of love, loss, loyalty and regret, an immersive and thrilling experience for everyone involved.

Arriving back at the venue, passengers will gather to exchange their individual stories, piece together each other’s experiences and reflect on the events of the night. The Night Chauffeur promises to be something that every person you tell will wish they had been a part of.

Event timings and location THE NIGHT CHAUFFEUR:
• 14th Nov: Village East
• 15th Nov: The Peasant
• 16th Nov: The Old Blue Last
• 17th Nov: The Westbourne
• 18th Nov: The Chamberlayne
• 21st Nov: The Dove
• 22nd Nov: The Black Dog
• 23rd Nov: Grand Union
• 24th Nov: The Ten Bells
• 25th Nov: The Old Goat

How to participate in The Night Chauffeur
After buying Stella Artois Black in select venues, customers will be given a postcard detailing their chance to attend one of the exclusive events. The customer can then fill out their details and hand it back to the bar. After collecting all the contact information from the postcards Stella will send out an email with a link to booking, this is on a first come first served basis, customers have to book a timeslot and bar for their experience. Over 18’s only. Full Terms and Conditions apply and can be found at
www.stellaartoisblack.com