British artists selected to design Olympic posters

1948londonposter 300x470 British artists selected to design Olympic posters
Image:Poster from the last time London hosted the Olympics in 1948

Twelve artists including Tracey Emin, Martin Creed and Chris Ofili will design a set of posters for the Olympic and Paralympic Games next summer, as Britain seeks to use the events to showcase its cultural heritage.

Emin told reporters at an event at Tate Britain gallery, held exactly a year before the London 2012 Festival event gets underway, that she wanted her poster to be a celebration of life in the city.

“(I want to) show the world that London can really throw a party and that was what it was like with the royal wedding,” she said, referring to the recent marriage of Prince William and Kate Middleton that attracted a huge global television audience.

“In times of depression, what came across as really, really cool was the arts. Arts and culture is the soul of the country,” she added. “I’m interested in the party scene, the celebration.”

For Michael Craig-Martin, also selected, artists had the advantage over graphic designers when it came to making posters for an event like the Olympics.

“Artists always bring something different, because you are bringing a personal language to it.”

The full list of commissioned artists is:

Fiona Banner, Michael Craig-Martin, Martin Creed, Tracey Emin, Anthea Hamilton,
Howard Hodgkin, Gary Hume, Sarah Morris, Chris Ofili , Bridget Riley, Bob and Roberta Smith, Rachel Whiteread

The London 2012 Festival
, which is the culmination of the four-year Cultural Olympiad, will run for 12 weeks from June 21-September 9 and include events around the country.

About Mark Westall

Mark Westall is the founder and editor of FAD Website, a curation of the world’s most interesting culture, and Creative Director of FAD Agency, a strategy & creative agency working with brands to solve business problems using cultural tools. In 2008 following his passion for art he founded what has grown to become FADwebsite. FADwebsite is internationally recognized as a key figure within the emerging and contemporary art world, and has been selected as official partner by organizations as diverse as Moving Image, Volta and Christie’s. In addition Mark is a columnist for City and Canary Wharf Magazines and expert advisor to art fair Strarta.

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