Alex Gross Product Placement Solo Exhibition at Jonathan LeVine Gallery NYC Opening Reception: Saturday, February 25th 2012



February 25th —March 24th 2012

Jonathan LeVine Gallery is to present Product Placement, a series of new paintings and mixed media works by Los Angeles-based artist Alex Gross, in what will be his third solo exhibition at the gallery.

??In Product Placement, Gross expands upon themes that have appeared in his prior work. Branding, Consumption, Celebrity, Globalism, Love, and Mortality are just a few of the points being addressed in this group of 19 new oil paintings on canvas, panel and paper. Dramatic cloudscapes and erupting volcanoes coexist with pixelated faces, floating bubbles and smartphones, in a postmodern hybrid of advertising, propaganda and surrealism.

Gross layers his finely rendered paintings with a wide array of imagery—from the exotic, like moths, lizards and cyclops’—to the mundane, like laundry detergent, cigarettes, hot dogs and Coca-cola. Brand names such as Fendi, Dior, RVCA and Volcom are featured prominently in more than half of the works, hence the title of the exhibition. Typographic elements in a variety of languages appear throughout the work, including Arabic, Chinese, Japanese, Hebrew and English, accentuating the universality of the artist’s subject matter.

??In conjunction with Product Placement, the artist will release a new book published by Gingko Press, entitled Now And Then, The Cabinet Card Paintings of Alex Gross, which features 98 mixed media paintings done over the last four years. Gross’ Cabinet Cards are a series of works painted on antique Victorian photographs dating from the 1880s—early 1900s. Using oils, acrylics and a bit of collage, Gross re-imagines each of these portrait subjects in a new form, referencing comic book characters, classic television and film characters and various other pop culture icons.

Alex Gross is currently based in Los Angeles, California. In 1990, he received a BFA with honors from Art Center College of Design in Pasadena. In the summer of 2007, Gross’ first retrospective museum show was held at the Grand Central Art Center in Santa Ana, California. Gross is a recipient of the prestigious Artist Fellowship from the Japan Foundation, and several faculty grants from Art Center College of Design. In 2011, his work was featured in the ABC series Castle, appearing regularly in several episodes. In 2006, Chronicle Books published The Art of Alex Gross, the artist’s first monograph. Discrepancies, Gross’ second fine art book was published by Gingko Press in 2010, and accompanied an exhibition of the same name. 2012 sees the release of the artist’s third fine art book, entitled Now And Then, The Cabinet Card Paintings of Alex Gross. Published by Gingko Press, Now And Then contains 98 mixed media paintings on antique photographs.
Jonathan LeVine Gallery 529 West 20th Street 9th Floor New York, New York 10010

About Mark Westall

Mark Westall is the founder and editor of FAD magazine, a curation of the world’s most interesting culture, and Creative Director of FAD Agency, a strategy & creative agency working with brands to solve business problems using cultural tools. In 2008 following his passion for art he founded what has grown to become FAD magazine. FAD magazine is internationally recognized as a key figure within the emerging and contemporary art world, and has been selected as official partner by organizations as diverse as Moniker Art Fair, START, Volta and Christie’s. In addition Mark is a columnist for City Magazine.

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