Bridgestone Turn their tires into Art Canvas




Making news at the 2012 Geneva Auto Show are these new customizable tires from Bridgestone spotted by Autoblog. Using a two layer printing process, Bridgestone is looking to offer customers the opportunity to create distinctive artwork on the tire sidewalls. Any vector-based illustration is printed directly on the tire surface and then a protective layer is applied over top to resist scuffs and scratches. via PSFK

About Mark Westall

Mark Westall is the founder and editor of FAD, a curation of the world’s most interesting culture, and Creative Director of FAD Agency, a strategy & creative agency working with brands to solve business problems using cultural tools. In 2008 following his passion for art he founded what has grown to become FAD FAD is internationally recognized as a key figure within the emerging and contemporary art world, and has been selected as official partner by organizations as diverse as Moving Image, Volta and Christie’s. In addition Mark is a columnist for City Magazine.

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