Twitter powered art at Tate Modern

Hellicar & Lewis created an interactive digital installation at Tate Modern called The Hello Cube, which used gesture and Twitter commands to trigger animations. These were filmed from within the cube and then projected onto the gallery walls. Inspired by the work of Yayoi Kusama, The Hello Cube turned tweets into short animations of different patterns, colours and shapes.

Visitors or remote Twitter users could dictate what was shown by tweeting certain commands. These were made up of scenes such as ‘spots’, ‘drawn’, ‘texture’ and ‘cells’, actions such as ‘slower’, ‘faster’, ‘bigger’, ‘smaller’, ‘shake’, ‘mirror’ and ‘twirl’, and different colors. An image of the creation was sent to the user’s Twitter account for sharing and the projected animation could also be altered by visitors by sticking their hands through holes in the side of the cube. You can see Hellicar & Lewis discuss their creative brief, inspiration and approach in the video above.


About Mark Westall

Mark Westall is the founder and editor of FAD magazine, a curation of the world’s most interesting culture, and Creative Director of FAD Agency, a strategy & creative agency working with brands to solve business problems using cultural tools. In 2008 following his passion for art he founded what has grown to become FAD magazine. FAD magazine is internationally recognized as a key figure within the emerging and contemporary art world, and has been selected as official partner by organizations as diverse as Moniker Art Fair, START, Volta and Christie’s. In addition Mark is a columnist for City Magazine.

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