POP Up Art Gallery from British Airways to launch to Celebrate Best of British Talent

20120402 110558 POP Up Art Gallery from British Airways to launch to Celebrate Best of British Talent

20120402 110552 POP Up Art Gallery from British Airways to launch to Celebrate Best of British Talent

20120402 110214 POP Up Art Gallery from British Airways to launch to Celebrate Best of British Talent

British Airways to launch an exclusive airline themed pop-up venue – ‘Flight BA2012’, this week celebrating the best in British talent in the run up to the London 2012 Olympic and Paralympic Games.

Open on select weekdays from April 4th to 17th the three-in-one art gallery, cinema and dining lounge will showcase the works of the BA Great Britons who were mentored by Richard E Grant, Tracey Emin and Heston Blumenthal.

Great Britons Prasanna Purwanarajah, Pascal Anson and Simon Hulstone have created Olympic Games themed work, including a short-film, a ‘Dove’ artwork livery for celebratory aircraft and a bold British menu. The Dove will take flight in April.

The airline-themed venue hosted in East London, has been exclusively designed to recreate a premium flying experience, and will offer guests a sneak preview of the Great Britons works before they are rolled out on flights from April. Bookings must be made in advance at www.facebook.com/britishairways
Flight BA2012 includes artwork from artist-designer Pascal Anson from Brighton, who was mentored by Tracey Emin on his ‘Dove’ design for a range of celebratory aircraft, displayed in the gallery. It also features short film ‘BOY’ starring Timothy Spall, written by screenwriter Prasanna Purwanarajah under the mentorship of Richard E Grant, which will be screened in the cinema. Guests will also be able to sample a bold British menu created by Michelin-star chef Simon Hulstone, who has produced an Olympic Games inspired menu under the guidance of Heston Blumenthal.

Frank van der Post, British Airways managing director of brands and customer experience, said: “We wanted to bring the flying experience to the public, allowing guests to preview our in-flight entertainment, celebratory aircraft livery and on-board menus in anticipation of the London 2012 Games. This is going to be an exciting year for the capital and this is just the very start of our take-off!”

British Airways is the official airline of the London 2012 Games.

Flight BA2012 is located at 3/10 Shoreditch High St, East London.
More Info:www.facebook.com/britishairways

Flight BA2012 will be open on April; 4, 5, 10, 11, 12, 13, 16 and 17 only and closed for Easter and at the weekend

About Mark Westall

Mark Westall is the founder and editor of FAD Website, a curation of the world’s most interesting culture, and Creative Director of FAD Agency, a strategy & creative agency working with brands to solve business problems using cultural tools. In 2008 following his passion for art he founded what has grown to become FADwebsite. FADwebsite is internationally recognized as a key figure within the emerging and contemporary art world, and has been selected as official partner by organizations as diverse as Moving Image, Volta and Christie’s. In addition Mark is a columnist for City and Canary Wharf Magazines and expert advisor to art fair Strarta.

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