The Fondazione Forma per la Fotografia Presents Fashion- A century of extraordinary fashion photography from the Condé Nast archives.

20130123 125139 The Fondazione Forma per la Fotografia Presents Fashion  A century of extraordinary fashion photography from the Condé Nast archives.
Miles Aldridge, Vogue Italia, September 2002.

20130123 125203 The Fondazione Forma per la Fotografia Presents Fashion  A century of extraordinary fashion photography from the Condé Nast archives.
Albert Watson, American Vogue, May 1977, © 1977 Condé Nast

20130123 125156 The Fondazione Forma per la Fotografia Presents Fashion  A century of extraordinary fashion photography from the Condé Nast archives.
Sølve Sundsbø, Love, Spring/Summer 2011 © Sølve Sundsbø/Art + Commerce

From 17th January to 7th April 2013- The Fondazione Forma per La Fotagrafia presents FASHION- a century of extraordinary photography from the Condé Nast archives – A Must See Exhibition if you are in Milan.

“We have to make Vogue into a Louvre.”
Edward Steichen to Edna Woodman Chase, 1920s

These words said by Steichen to the first editor in chief of Vogue aptly summarized the revolution started by Condé Nast, both in fashion as well as in photography more generally, when the publisher acquired the prestigious Vogue masthead in 1909. From then on, the story of fashion was no longer told exclusively in delicate nineteenth-century illustrations, but also by great international photographers with creative license.

Edward Steichen was one of the first photographers to shoot for Vogue, accepting the challenge and not worrying about those who accused him of selling out to fashion.

This must see exhibition is organized by the Fondazione Forma and curated by Nathalie Herschdorfer, brings together an extraordinary selection of images from Condé Nast archives in New York, Paris, London, and Milan, marking a unique occasion to tell the history of fashion photography, through precious and rare works, from its origins to the present day.

Fashion photography is like a work of theatre, in which editors, stylists models, make-up artists join the photographer, to create the image. Fertile ground for experimental antonomasia, fashion photography nonetheless reaches its most complete form on the printed page, and it is this indissoluble bind between photographers and editors that leads to the most creative, provocative, and richly interpretive collaborations, and, above all, to style that is ahead of its time.

From Steichen and Beaton to Guy Bourdin, Peter Lindbergh, and countless others: photography’s great creative possibilities found fertile ground in the pages of the Condé Nast magazines, and there brought dreams and visions of fashion to life.

In addition to shots by forefathers like Cecil Beaton, Man Ray, Edward Steichen, and Horst P. Horst, the exhibit will include works by Helmut Newton, Mario Testino, Paolo Roversi, Peter Lindbergh, Tim Walker, Erwin Blumenfeld, David Bailey, Guy Bourdin, Sølve Sundsbø, and many more including

FASHION FEATURES PHOTOGRAPHS BY:
James Abbé, Miles Aldridge, Diane Arbus, Antony Armstrong-Jones (Lord Snowdon), Art Kane, David Bailey, Serge Balkin, André Barré, Michael Baumgarten, Cecil Beaton, Erwin Blumenfeld, Guy Bourdin, Henry Clarke, Clifford Coffin, Corinne Day, Baron Adolf De Meyer, Patrick Demarchelier, André Durst, Arthur Elgort, Hans Feurer, Toni Frissell, Arnold Genthe, Milton Greene, René Habermacher, Ben Hassett, Horst P. Horst, George Hoyningen-Huené, Mikael Jansson, Constantin Joffé, Bill King, William Klein, Barry Lategan, Peter Lindbergh, George Platt Lynes, Man Ray, Herbert Matter, Craig McDean, Frances McLaughlin-Gill, Raymond Meier, Gjon Mili, Lee Miller, Sarah Moon, Ugo Mulas, Nickolas Muray, Helmut Newton, Norman Parkinson, Irving Penn, Denis Piel, John Rawlings, Terry Richardson, Herb Ritts, Paolo Roversi, Franco Rubartelli, Richard Rutledge, Satoshi Saïkusa, Daniel Sannwald, Jerry Schatzberg, David Seidner, Charles Sheeler, Edward Steichen, Bert Stern, Sølve Sundsbø, Mario Testino, Michael Thompson, Eric Traoré, Deborah Turbeville, Inez Van Lamsweerde/Vinoodh Matadin, Willy Vanderperre, Tony Viramontes, Chris von Wangenheim, Tim Walker, Albert Watson, Ben Watts, Bruce Weber

The exhibit is accompanied by a catalogue published by Contrasto with the preface of Todd Brandow, essays by Nathalie Herschdorfer, Sylvie Lécailler, Olivier Saillard and an exclusive interview with Franca Sozzani Editor-in-Chief of Vogue Italia.

This exhibition has been organized by the Foundation for the Exhibition of Photography, Minneapolis/Paris/Lausanne, in collaboration with FORMA.

Fondazione Forma per la Fotografia, was founded by Contrasto, and enjoys the collaboration of Corriere della Sera, for the communication, and ATM which hosts FORMA on the premises of the historical tram depot in the Ticinese district.

Fondazione Forma per la Fotografia Milano, Piazza Tito Lucrezio Caro, 1 www.formafoto.it

Beverly Luckings for FAD Italy

About Mark Westall

Mark Westall is the founder and editor of FAD Website, a curation of the world’s most interesting culture, and Creative Director of FAD Agency, a strategy & creative agency working with brands to solve business problems using cultural tools. In 2008 following his passion for art he founded what has grown to become FADwebsite. FADwebsite is internationally recognized as a key figure within the emerging and contemporary art world, and has been selected as official partner by organizations as diverse as Moving Image, Volta and Christie’s. In addition Mark is a columnist for City and Canary Wharf Magazines and expert advisor to art fair Strarta.

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