Björk launches KickStarter to support BIOPHILIA Project

20130129 164554 Björk launches KickStarter to support BIOPHILIA Project

The Biophilia App Suite is a 101 in musicology –
an introduction to all basic elements of music learning.

Björk is launching a Kickstarter campaign to make the Biophilia apps, first released in 2011 as part of Björk’s multimedia Biophilia album, available for Windows8, Android and Mac Desktop.

The 10 educational apps, which are currently available for the iPhone, iPad and iPod touch, each correlate to a song on Björk’s Biophilia album and were collectively named one of 2011’s Best Apps by Apple. The apps serve as the cornerstone of the Biophilia Educational Program, which provides interactive instruction in science and music to students around the world. More info can be found on the Kickstarter page.

“The Biophilia Educational Program is a new way to teach children about science and music,” says Björk.

“It has met with success in many cities, sparking interest from kids and educators from all over the world, from South America to East Asia to Africa. The most interest has come from students from low-income households and schools with underfunded art budgets, and the only way to bring the project to those people is to have Biophilia reprogrammed for Android and Windows 8. The Biophilia educational project is strictly non-profit and volunteer-based, and that’s why we need your help.”

Backers of the Biophilia Kickstarter campaign can earn rewards including early copies of the Android app, exclusive t-shirts and Biophilia documentary DVDs. Those pledging £800 for the project will also earn a VIP admission ticket to one of the Biophilia live shows coming to Paris, San Francisco, Los Angeles and Tokyo this year.

In October, MOCAtv, the new online contemporary art video channel, and a digital extension of the education and exhibition program of The Museum of Contemporary Art, Los Angeles (MOCA), debuted the video for Björk’s “Mutual Core” here: http://www.youtube.com/watch?v=ZM80F_J-QHE

The website for the Biophilia Educational Program is now live at biophiliaeducational.org

About Mark Westall

Mark Westall is the founder and editor of FAD Website, a curation of the world’s most interesting culture, and Creative Director of FAD Agency, a strategy & creative agency working with brands to solve business problems using cultural tools. In 2008 following his passion for art he founded what has grown to become FADwebsite. FADwebsite is internationally recognized as a key figure within the emerging and contemporary art world, and has been selected as official partner by organizations as diverse as Moving Image, Volta and Christie’s. In addition Mark is a columnist for City and Canary Wharf Magazines and expert advisor to art fair Strarta.

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