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London, Thursday, 31st January 2013
Renowned urban knitting duo Knit the City, A.K.A. The Fastener and Deadly Knitshade, will be stitching together a unique collection of street art to transform Brixton today. This unique project is the first in a series of events enabled by Toyota’s ‘Positive Power’ campaign, designed to bring an injection of positivity to the everyday lives of Londoners. Toyota is supplying Prius Plug-in Hybrid vehicles to support a range of activities over the next few weeks, of which this is the first.
Knit the City’s playful approach to street art has been variously called ‘graffiti knitting’, ‘yarnstorming’, ‘yarnbombing’ or ‘guerilla knitting’. Its mission is to inspire and uplift people by transforming urban environments and everyday objects. Ferndale Junction in Brixton is the site for the new Yarnstormers’ installation, which will shroud the area with an artwork crafted from wool.
Toyota’s Prius Plug-In Hybrid will transport some 114 meters, 150 balls of yarn and 33700 rows of knitting that has already been completed to the site to form part of the installation. The Prius Plug-In Hybrid can run in electric ‘EV’ for up to 15.5 miles, meaning zero emissions while moving the mountain of yarn.
See the everything come together at: 234 Ferndale Road Brixton London SW9 8AG
Laurence Quinn, Creative Director, Saatchi & Saatchi, commented: “The Yarn Stormers are a great example of a how a small number of people can create a large amount of positivity, as well as having some fun doing it. We’re glad we could lend our support and be a part of another one of their amazing knitted spectacles.”