Silicon Valley Invests in The Arts


High profile technology companies, investors and entrepreneurs are quickly becoming major players in the art world, financing tech-centered arts installations and entering the currently lucrative art market. Interested less in globally recognized artists and more in digitally forward-thinking projects, these new buyers are changing the landscape and market for contemporary art.

An engineer will look at a photograph or video art in a way a banker couldn’t— we think in ones and zeros, we think in terms of screens,”

says collector and tech-entrepreneur Trevor Via: AO Art Observed

Read More at The Wall Street Journal

About Mark Westall

Mark Westall is the founder and editor of FAD magazine, a curation of the world’s most interesting culture, and Creative Director of FAD Agency, a strategy & creative agency working with brands to solve business problems using cultural tools. In 2008 following his passion for art he founded what has grown to become FAD magazine. FAD magazine is internationally recognized as a key figure within the emerging and contemporary art world, and has been selected as official partner by organizations as diverse as Moniker Art Fair, START, Volta and Christie’s. In addition Mark is a columnist for City Magazine.

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