Home » REVIEW » Currently Reading:

A Serious Art Fair : Moving Image Contemporary Video art fair

March 10, 2013 REVIEW No Comments

20130310 115819 A Serious Art Fair : Moving Image Contemporary Video art fair

In its third year, Moving Image keeps on getting better. The fair’s location, at the 27th street Tunnel Building, gives new media a proper exhibition space in its dark and quiet passageway lined with dozens of individual viewing stations and several installations. Its casual commitment from dealers who can leave their viewing stations unmanned, gives an added plus to dealing with the art fair overload. All in all, Moving Image has all the makings of a solid future in the now convoluted fair landscape.

“It’s time to change things up from the same old fair model,” Caitlin Moore, Director of Los Angeles’ Mark Moore Gallery, told us yesterday during Moving Image’s opening. With so many fairs across the country, Moore mentioned, “Our collectors are confused about where to go.” The gallery has turned its attention to fairs outside of Los Angeles, and with Moving Image, they wanted to trumpet their roster’s five video artists, something that can’t be done at just any brightly-lit, noisy fair. Those are difficult conditions to achieve at fairs like Pulse or The Armory Show, where Mark Moore Gallery has previously shown.

That sentiment of doing justice to the medium was reiterated by many dealers we spoke with throughout the fair. “There’s no art-fair noise,” Postmasters’s Magda Sawon told us, adding that that’s necessary because, overall, “Video’s a serious medium”.

The fair does, indeed, have an air of seriousness. Walking through the fair, it’s actually dark, and a little spooky, making it unlike any other fair in town. Outside of the occasional hums and grunts emanating from some video installations, the space is quiet as a church. No wonder, then, that it feels so much like a religious procession to walk from one end of the tunnel to the other.


Greta Alfaro, “In Ictu Oculi” (2009)

That seriousness lends itself well to the fair’s audience. More than collectors, whose taste can seem whirlygig, the fair intends to cultivate curators as its base. “Museums are the audience for video,” Interstate Projects Director Tom Weinrich mentioned, when asked about who’s visiting the fair.

Knowing its base, Moving Image has consistently done well well at featuring a wide-spectrum of historical video art from the likes of P.P.O.W. and the Video Data Bank. The Video Data Bank’s selection this year is a gem: Two Faces (1972), a six-minute-long video of Hermine Freed playing with, hiding from, and occasionally kissing her reflection, that invites comparisons between Francesca Woodman and a more contemporary, iPhone self-portrait aesthetic. This year, too, Moving Image has deepened its ties to the museum world by inviting El Museo del Barrio to curate a selection of works by Puerto Rico-born Edin Vélez.

More than the attraction of curators, or the proper place of video, there’s another, simpler reason why dealers like to participate in Moving Image: it’s laid back. In a time of too many fairs, it’s easy to stretch yourself thin. Dealers noted that they appreciate not needing to be on-site at all times, especially when they’re participating in more than one fair this week alone.

In a time of too many fairs, it’s small touches like this that can distinguish each fair from one another. Dealers, it seems, would be prefer to choose fairs that play up their interests, do justice to their artists, and, ultimately, leave wanting to come back again. Via: ArtFCity

Moving Image New York until Sunday March 10th , 2013 Waterfront New York Tunnel
269 11th Avenue Between 27th and 28th Streets New York, NY 10001
www.moving-image.info/

Moving Image Gathers No Moss, as Video Art Fair Pushes the Medium’s Boundaries: ArtInfo

Old Favourites and new surprises at Moving image : hyperallergic.com

FAD NEWS

ART NEWS: Parasol unit’s 10th Anniversary Auction raises millions and breaks records at Sotheby’s

October 20, 2014

ART NEWS: Parasol unit’s 10th Anniversary Auction raises millions and breaks records at Sotheby’s

31 donated art works for Parasol unit’s 10th Anniversary realised a total of £2,092,250 at Sotheby’s this weekend.

ART OPPORTUNITY: Call for Entries Winter Pride UK Arts Awards 2014

October 20, 2014

ART OPPORTUNITY: Call for Entries Winter Pride UK Arts Awards 2014

Calling all Artists & Performers who want to make a difference! Open to all Artists & Performers regardless of their sexuality

The Top 5 Frieze Posts on FAD Last Week.

October 20, 2014

The Top 5 Frieze Posts on FAD Last Week.

The most read posts on FAD during Frieze Week

ARTNEWS: @GalleriesNow announce partnership with @FriezeLondon + @FriezeMasters

October 18, 2014

ARTNEWS: @GalleriesNow announce partnership with @FriezeLondon + @FriezeMasters

GalleriesNow.net have announced their new partnership with the Frieze and Frieze Masters VIP programme this year 2014. The services provided by GalleriesNow.net will include a Frieze-centric edition of the site (www.GalleriesNow.net/frieze), aimed at helping users negotiate their way around galleries and art-related events in the city as well as the two fairs, and daily versions [...]

This Saturday Do ART @Sanderson with Mr Brainwash + Dannielle Hodson #FriezeWeek

October 17, 2014

This Saturday Do ART  @Sanderson with Mr Brainwash + Dannielle Hodson #FriezeWeek

Sanderson is an official partner of Frieze London 2014 and they have brought together street pop art phenomenon Mr. Brainwash, and FAD favourite artist Dannielle Hodson for an exclusive exhibition and live interactive artwork.

ART NEWS: Get Free Art Now on #FreeArtFriday

October 17, 2014

ART NEWS: Get Free Art Now on #FreeArtFriday

Get free Art ….

FADNewYork Fashion News: For the Fall/Winter 2014 Season, Levi’s Vintage Clothing has continued its Orange Tab collection.

October 17, 2014

FADNewYork Fashion News: For the Fall/Winter 2014 Season, Levi’s Vintage Clothing has continued its Orange Tab collection.

Featuring core product like the 1960s 606 jeans, 1960s Chambray Shirts and 1970s Trucker Jackets, the collection is rounded out with special items such as the Sherpa Trucker Jacket and the 1970s Levi’s Sweatshirt emblazoned with the rare boxing rooster graphic from 1972.

FAD DAILY

FAD DAILY

Want brilliant, exciting and interesting art and culture news in your inbox every day? Course you do. Sign up to our newsletter below.

ADVERTISING