Mark Hayes-Westall

Founder and Editor in Chief

FAD’s founder and editor in chief Mark Westall has a bit of a knack for being in the right place at the right time.
Starting in style magazine publishing in the 1990s he quickly became known for nabbing then-unknowns such as The Spice Girls and Oasis for coverstars, but the nascent digital world soon captured his attention.
Repurposing his magazine’s creative teams to the new world of website development, he was at the forefront of the advance of brands into digital, producing award winning digital experiences for brands including Campaign, Levi’s and Jolly Ranchers. When the advertising industry noticed this new field, he sold his business to Leo Burnett, going on to lead the agency’s digital division for 5 years, working for companies like P&G, Kellog’s, McDonald’s and Disney.
Looking for something more, he moved first into community education and culture initiatives, producing the award winning SoSafe.org for the NHS, and the pan-European youth initiative Respect4me.org before in 2008 following his passion for art and founding what has grown to become FADwebsite.

Focused on emerging and contemporary art, FADwebsite aims to shine a light on new talents and develop our understanding of those we already know a little about.
FADwebsite is internationally recognized as a key figure within the emerging and contemporary art world, and has been selected as official partner by organizations as diverse as Moving Image, Volta and Christie’s.

In addition to leading FADwebsite, Mark is a director of fad.agency, the marketing services agency for the art world and those who wish to engage with it, a columnist for City and Canary Wharf Magazines and expert advisor to bi-annual art fair Strarta.

Marcin Zieba

Art Director / Designer

Marcin comes from Poland. He has traveled throughout Europe and has lived in most Western European countries.
He has freelanced for several agencies, preparing campaigns for Red Bull, Smirnoff and Playstation. He also worked for TV and radio stations in Holland and Germany where he broadened his media experience.

In 2010 while living in UK, Marcin met Mark Westall.
Since then he’s been art directing FADwebsite and is a director for fadteevee.

Marcin is also the Art Director for FAD Agency: ‘A Creative Agency Specialising in the Art World’

Contact: Marcin@FADpress.com


Editor FAD New York

After receiving her Masters degree in Curating Contemporary Design at Kingston University in London, UK , the Florida native ‘VC’ is now back stateside. Working all over London from Notting Hill to Hackney Wick to central Soho, now based in New York, NY she will continue to represent FADwebsite across the pond as editor for FADNewYork.
With a background in art history and a passionate thirst for knowing as much as she can about the contemporary art scene- she revels in studio visits and one to one interviews with practicing artists from various artistic and creative disciplines.
So if you are an emerging/ established artist or gallery looking for more coverage in New York- VC is the person to contact! Virginia@fadpress.com

Rachel Bennett

Editor, FAD Dubai

Rachel is a freelance art writer and a strategist to clients in the luxury industry. She began writing for FAD in 2010.

Since her first visit to the UAE during Art Dubai in 2012, Rachel has been defiant in the face of lazy assumptions too often made about the country’s “lack of culture”, having found instead a rich creative community poised at the crossroads of the Gulf, South Asia and beyond. She has visited the region repeatedly since, including to Pakistan for the inaugural Sindh Festival and, in 2014, she moved from London to the UAE to explore and write about the region’s art scene – a cultural landscape she finds more vibrant, more international and more intriguing than the one she left behind in London.

When she arrived, there were 62 galleries in Dubai, a further 47 in its neighbour Sharjah, and 18 in Abu Dhabi. This was at last count – the leading regional guide Art in the City demands twice-yearly updates to keep pace with the expanding roster – testament to a scene that is not merely emerging, but which has taken root and grows to rival those of European capitals in size and quality, and trumps them in diversity. FAD’s latest output, FAD Dubai will investigate this development – celebrating the hub city, and its potential for drawing together the threads of contemporary and historic cultural narratives from the Middle East, South Asia and beyond.

Tabish Khan

Art Writer

Tabish is a born and bred Londoner and freelance art writer and critic. He has been writing for Londonist since January 2012, with nearly 300 articles covering reviews, previews, opinion pieces and guides (http://londonist.com/profile/tabish). He also writes about his art musings on his blog londonartscene.blogspot.co.uk.

Jenny Judova

Events Editor

‘Jenny moved to London after five years at the University of Glasgow where she completed an MA in Art History and Religious Studies and an M.Phil on medieval religious manuscripts. During her studies Jenny worked in a variety of galleries and culture organisations in Glasgow, London, Riga and New York. She is a gallery manager at Anise Gallery and runs Art Map London.’

Daniel Barnes

Art Writer

Daniel Barnes is a philosopher who explores the meaning of contemporary art in the age of global capitalism. His PhD offered a resolution to the Heidegger/Schapiro debate over the meaning of van Gogh’s paintings of shoes. He has taught philosophy at the University of Nottingham and aesthetic theory at Chelsea College of Art, and is currently teaching a course on the philosophy of art and capitalism at the London School of Philosophy. Daniel has published articles on pictorial representation, architectural experience, tragedy and street art; he is currently contemporary art critic for ArtSlant London, Aesthetica magazine and this is tomorrow. His main project at present is a philosophical analysis of the art of Damien Hirst, which argues that Hirst’s apparent obsession with spectacle, money and myth is intrinsic to a refined understanding of his art as essential to the current epoch. As a curator, Daniel has worked with Richard Stone and is currently developing projects as a co-director of NewThey. Daniel is philosopher in residence for The Butcher’s Apron on NTS Radio.


Paul Carey-Kent

Art Writer

‘Freelance art writer (available to write catalogue essays!) is the former Editor at Large of Art World magazine. He collects much of his work, including ten reviews monthly of recommended shows in London, at paulsartworld.blogspot.com

Harriet Thorpe

Art Writer

Harriet Thorpe is an arts writer and works as events assistant at the ICA in London. She regularly contributes to Studio International and has contributed to Frieze, Asian Arts Newspaper, Monocle and Suitcase magazine.
Harriet is co-founder and co-editor of an arts journal called Contemporary Text.
contemporarytext.co.uk @harrietthorpe

Ariane Belisle

Art Writer

Ariane Belisle is a London-based curator and art writer. She holds an MA from the Courtauld Institute of Art and has written for ARTUNER, This Is Tomorrow: Contemporary Art Magazine, Sotheby’s London, the Victoria and Albert Museum, the Courtauld Gallery and Courtauld Reviews.
Writing archive: www.collectivedynamics.tumblr.com
Ariane Belisle Photography: www.arianebelisle.com

Keld Van Schreven

Art Writer

Keld studied at the Chelsea School of Art and is now a technology entrepreneur responsible for companies such as Diary.com and SmartTrade. He is a photographer/ artist, fiction writer, art reviewer and interviewer having interviewed artists such as Hew Locke, Little WhiteHead, Marc Quinn and Gavin Turk.

Toni Gallagher

Art Writer

Toni bounced out of Brunel University via a stint in Art Directing and onto the art scene a couple of years ago now, most of her experiences are far too risqué to be put on a website. Indulging her passion for art means she visits an awful lot of shows and gets chatty with a vast array of lovely creative people. Continually chatting and taking pictures, She will be sharing more of this over the coming months.

Mark Sheerin

Art Writer

Mark Sheerin is an NCTJ qualified journalist from Brighton, UK. He is most interested in contemporary art, regional galleries and the art blogosphere, where you can also find him at criticismism.com

Huw Lougher


Huw Lougher is the founder of Incito Art Advisory, an organisation that specialises in providing tailored management and advisory services to emerging artists. Huw is a contributing writer for FAD with a primary focus on sharing artist opportunities with the FAD community. With a keen interest in understanding the dynamics of the art market, Huw is also a self-confessed art collecting addict with a specific interest in both the urban and emerging contemporary markets.

Lee Sharrock


Lee Sharrock is Director of Global Creative PR at Saatchi & Saatchi Worldwide. She is PR Director of the Annual Saatchi & Saatchi New Directors’ Showcase. Lee is also director of Lee Sharrock PR Ltd., a bespoke PR, curatorial and marketing company for artists, galleries and the creative industries. She is on the committee for the Annual Macmillan Art Auction, and writes for FAD and Art Wednesday.

Dorothy Pranolo

Film Writer FAD New York

DOROTHY PRANOLO is an Asian-American filmmaker currently based in Brooklyn, New York. She received a Bachelor of Arts in Communication & Film Theory from the University of Massachusetts, Amherst & then went on to complete a Diploma in Screen Production & Digital Media from the prestigious Sydney Film School in Sydney, Australia.

Since completing her studies, Dorothy has gone on to work on films, music videos, and commercials all over Australia, & back stateside in San Francisco & New York. Her 2011 short film “Push & Pull” has played within the film festival circuit internationally, screening at festivals throughout Europe, USA, & Australia. Most recently, “Push & Pull” became
an official selection for the 2014 TIFF Kids Film Festival, one of the premiere children’s film festivals in the world & part of the prestigious Toronto International Film Festival. This marked the film’s Canadian premiere.

Much of Dorothy’s interest in film stems from the idea of cinema as social & cultural reflection. Like the FAD philosophy, she favors a risk taking approach when it comes to cinema and is drawn to films that have the ability to challenge its audience.

Gregory Stall

Art Writer FAD New York

Gregory Stall, BFA, MLIS, is a freelance museum and library professional. He has created and collaborated on exhibition and research work for a variety of organizations including the Smithsonian Institution, Library of Congress, Kent State Fashion Museum, Center for Civil War Photography, and Cleveland Museum of Art: Ingalls Library and Archives. His work has been recognized in diverse publications including The Huffington Post and USA Today. In addition to his support of museums, Gregory writes for the Public Library Association (PLA) and Public Libraries Magazine.

Gregory’s current interests include pedagogy, merging physical and digital aspects of communications, phenomenological methodology, social cognition, and the effects of sensory processing on user experiences.

Questions? Feedback? grstall@gmail.com