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Mark Hayes-Westall

Founder and Editor in Chief

Mark’s interest in creative and digital content began in the early 90s as editor and co-publisherof the UK’s first electronic lifestyle magazine Gspot. This led to him setting up the award winning digital creative agency Hard Reality in 1995, which produced websites for Diesel Jeans, Levis, Jolly Ranchers and which was honoured with the first ever Cannes Cyber Lion title. In 1999 Mark successfully negotiated the sale of Hard Reality to Leo Burnett and the following five years saw Mark run the digital division of Leo Burnett looking after Kellogg’s, Mc Donald’s, P&G, Disney and Phillip Morris winning many creative accolades along the way. In 2005 Mark founded the award winning National Lottery Funded project a scheme that developed the creative output of special needs children, before branching out with the pan euro site for young women

FAD launched in 2008. As an online site for ‘Cool Art Stuff’ it has grown from strength to strength and is now seen as one of the most important sites for contemporary art news. FAD was voted Number 1 art site by Arts Media Contacts in 2012 .
As well as being Editor in Chief of FAD, Mark is Creative Director of FAD Agency, ‘A Creative Agency Specialising in the Art World’ whose clients include : New Blood Art , Degree Art, Debut Contemporary , The Other Art Fair and STRARTA Art Fair. He is also one half of curatorial practice Westall/Sorrell.


Marcin Zieba

Art Director / Designer

Marcin comes from Poland. He has traveled throughout Europe and has lived in most Western European countries.
He has freelanced for several agencies, preparing campaigns for Red Bull, Smirnoff and Playstation. He also worked for TV and radio stations in Holland and Germany where he broadened his media experience.

In 2010 while living in UK, Marcin met Mark Westall.
Since then he’s been art directing FADwebsite and is a director for fadteevee.

Marcin is also the Art Director for FAD Agency: ‘A Creative Agency Specialising in the Art World’


Stephanie Talbot

Fashion Editor

Lateral thinker, creative polymath, lifelong Londoner, one-time globetrotter, freelance writer (with a focus on the cultural experience of fashion), stylist and creative consultant, author of ‘Slogan T-shirts: Cult and Culture’ (published by Bloomsbury, 2013), currently developing three non-fiction books plus a novel ‘Random Memories Stitched Together By The Loss Of An Imagined Life’, former scholarship student at the Architectural Association, holds an MA in Screen Theories from Goldsmiths University and is now a sociology PhD candidate: ‘Streets and Bedrooms: The Performance and Construction of Sartorial Identity through Blog Culture’

Stephanie was editor of the style ‘n’ street culture magazine experiment, co-founded cult, architectural journal Sexymachinery (with Shumon Basar, Tank Magazine’s editor-at-large and the graphic design collective Åbäke) and was publisher and creative director of the iconic ‘children’s book for adults’ Foxy Dreamy, Yes Indeedy.
She has contributed to the Evening Standard, The Sunday Times, Dazed & Confused and Blueprint amongst others

Stephanie also muses about life not far from her doorstep in East London on her style and lifestyle blog (which at times will cross-pollinate with FAD) aka a fashion blogazine that is not strictly fashion-focused but rather a playful potpourri of storytelling escapades, sartorial adventures, eclectic visuals, cultural schizophrenia and the theatrics of giving good urban mise en scène… it’s super lateral!


Editor FAD New York

After receiving her Masters degree in Curating Contemporary Design at Kingston University in London, UK , the Florida native ‘VC’ is now back stateside. Working all over London from Notting Hill to Hackney Wick to central Soho, now based in New York, NY she will continue to represent FADwebsite across the pond as editor for FADNewYork.
With a background in art history and a passionate thirst for knowing as much as she can about the contemporary art scene- she revels in studio visits and one to one interviews with practicing artists from various artistic and creative disciplines.
So if you are an emerging/ established artist or gallery looking for more coverage in New York- VC is the person to contact!

Kimberley Brown

Art Writer

Kimberley is a History of Art student, currently in her third year of study at the University of Reading, and hoping to continue to do a MA in Curation, Criticism and Culture at Central Saint Martins next year. Despite her studies into the art world of the past, she has become increasingly interested in contemporary art and feminist theories, writing about art, fashion, advertising, and music from a feminist stance on her blog:
Contact :

Tabish Khan

Art Writer

Tabish is a born and bred Londoner and freelance art writer and critic. He has been writing for Londonist since January 2012, with nearly 300 articles covering reviews, previews, opinion pieces and guides ( He also writes about his art musings on his blog

Paul Carey-Kent

Art Writer

‘Freelance art writer (available to write catalogue essays!) is the former Editor at Large of Art World magazine. He collects much of his work, including ten reviews monthly of recommended shows in London, at

Daniel Barnes

Art Writer

Daniel Barnes is a philosopher who explores the meaning of contemporary art in the age of global capitalism. His PhD offered a resolution to the Heidegger/Schapiro debate over the meaning of van Gogh’s paintings of shoes. He has taught philosophy at the University of Nottingham and aesthetic theory at Chelsea College of Art, and is currently teaching a course on the philosophy of art and capitalism at the London School of Philosophy. Daniel has published articles on pictorial representation, architectural experience, tragedy and street art; he is currently contemporary art critic for ArtSlant London, Aesthetica magazine and this is tomorrow. His main project at present is a philosophical analysis of the art of Damien Hirst, which argues that Hirst’s apparent obsession with spectacle, money and myth is intrinsic to a refined understanding of his art as essential to the current epoch. As a curator, Daniel has worked with Richard Stone and is currently developing projects as a co-director of NewThey. Daniel is philosopher in residence for The Butcher’s Apron on NTS Radio.

Fred Sorrell

Art Writer

Fred Sorrell is a contemporary artist, curator, writer and art consultant. Fred has curated a wide- ranging portfolio of exhibitions and managed exhibition installations both in the UK and internationally, working with institutions such as The British Council and Somerset House amongst others.

As a painter Fred has further experience working with artists, curators, galleries, and has built a diverse network of creative individuals. Fred graduated with a degree in Fine Art Painting from Falmouth University in 2008 and has also been tutored in classical painting by Nick Bashall and Anne Witheridge.

Lee Sharrock


Lee Sharrock is Director of Global Creative PR at Saatchi & Saatchi Worldwide. She is PR Director of the Annual Saatchi & Saatchi New Directors’ Showcase. Lee is also director of Lee Sharrock PR Ltd., a bespoke PR, curatorial and marketing company for artists, galleries and the creative industries. She is on the committee for the Annual Macmillan Art Auction, and writes for FAD and Art Wednesday.

Huw Lougher


Huw Lougher is the founder of Incito Art Advisory, an organisation that specialises in providing tailored management and advisory services to emerging artists. Huw is a contributing writer for FAD with a primary focus on sharing artist opportunities with the FAD community. With a keen interest in understanding the dynamics of the art market, Huw is also a self-confessed art collecting addict with a specific interest in both the urban and emerging contemporary markets.

Harriet Thorpe

Art Writer

Harriet Thorpe is an arts writer and works as events assistant at the ICA in London. She regularly contributes to Studio International and has contributed to Frieze, Asian Arts Newspaper, Monocle and Suitcase magazine.
Harriet is co-founder and co-editor of an arts journal called Contemporary Text. @harrietthorpe


Hannah Hayes-Walker


Hannah Hayes-Walker is FAD’s London-based Editor-At-Large and covers visual arts, fashion and design

Dan Sumption

Founder / Contributor / Photographer

Dan has run Digital Marketing Agencies with Mark Westall since 1996, and together the two launched FAD in 2009. Dan is FAD’s photographer, and also currently works as a developer on the BBC iPlayer.

Pippa Irvine

Contributing Editor

Pippa Irvine is a cultural enthusiast, living and working in London. She runs her own blog, Over Informed where she writes about exciting goings on in the cultural space from events and exhibition reviews to creative initiatives and design. Pippa is Contributing Editor of FAD Website, concentrating mainly on reviews and previews of large art exhibitions and cultural events in London.